Course Content
1. Introduction to Omni-Channel Retail
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Introduction to Omni-Channel Retail
Key Concepts
Example
Takeaway
2. Integrating Online & Offline Sales Channels
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Integrating Online & Offline Sales Channels
Key Concepts
Example
Takeaway
3. Using Technology for Integration
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Using Technology for Integration
Key Concepts
Example
Takeaway
4. Customer Journey Mapping Across Channels
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Customer Journey Mapping Across Channels
Key Concepts
Example
Takeaway
5. Data Integration & Unified Analytics
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Data Integration & Unified Analytics
Key Concepts
Example
Takeaway:
6. Marketing for Omni-Channel Retail
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Marketing for Omni-Channel Retail
Key Concepts
Example
Takeaway
7. Capstone — Create an Omni-Channel Strategy
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Capstone — Create an Omni-Channel Strategy
Example
Takeaway
Omni-Channel Retail & E-commerce Integration

Key Concepts:

  • Multi-Channel vs Omni-Channel: Multi-channel is selling on many platforms; omni-channel is integrating them for a seamless journey.
  • Customer Continuity: Shoppers can move between channels without friction.
  • Unified Brand Message: Consistent pricing, tone, and service everywhere.
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