Key Concepts:
Data Silos: Problems that occur when teams use disconnected systems.
360° Customer View: Combining purchase, support, and browsing history.
Analytics Platforms: Using Google Analytics, CRM, and POS reports together.
1. Introduction to Omni-Channel Retail
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2. Integrating Online & Offline Sales Channels
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3. Using Technology for Integration
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4. Customer Journey Mapping Across Channels
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5. Data Integration & Unified Analytics
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6. Marketing for Omni-Channel Retail
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7. Capstone — Create an Omni-Channel Strategy
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