Key Concepts:
- POS & ERP Systems: Syncing in-store sales with online data.
- API Integration: Connecting website, CRM, and logistics tools.
- Data Centralization: Combining insights from all channels for better decision-making.
1. Introduction to Omni-Channel Retail
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2. Integrating Online & Offline Sales Channels
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3. Using Technology for Integration
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4. Customer Journey Mapping Across Channels
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5. Data Integration & Unified Analytics
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6. Marketing for Omni-Channel Retail
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7. Capstone — Create an Omni-Channel Strategy
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