Course Content
1. Introduction to Omni-Channel Retail
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Introduction to Omni-Channel Retail
Key Concepts
Example
Takeaway
2. Integrating Online & Offline Sales Channels
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Integrating Online & Offline Sales Channels
Key Concepts
Example
Takeaway
3. Using Technology for Integration
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Using Technology for Integration
Key Concepts
Example
Takeaway
4. Customer Journey Mapping Across Channels
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Customer Journey Mapping Across Channels
Key Concepts
Example
Takeaway
5. Data Integration & Unified Analytics
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Data Integration & Unified Analytics
Key Concepts
Example
Takeaway:
6. Marketing for Omni-Channel Retail
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Marketing for Omni-Channel Retail
Key Concepts
Example
Takeaway
7. Capstone — Create an Omni-Channel Strategy
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Capstone — Create an Omni-Channel Strategy
Example
Takeaway
Omni-Channel Retail & E-commerce Integration

Key Concepts:

  • Cross-Channel Campaigns: Coordinating promotions across email, SMS, and social media.
  • Retargeting Across Devices: Following the same user journey on desktop and mobile.
  • Loyalty Integration: Unified rewards usable both online and offline.
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