Key Concepts:
- Touchpoint Analysis: Identifying where customers interact with your brand.
- Cross-Channel Behavior: Understanding how customers switch between platforms.
- Experience Gaps: Fixing drop-offs where engagement weakens.
1. Introduction to Omni-Channel Retail
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2. Integrating Online & Offline Sales Channels
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3. Using Technology for Integration
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4. Customer Journey Mapping Across Channels
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5. Data Integration & Unified Analytics
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6. Marketing for Omni-Channel Retail
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7. Capstone — Create an Omni-Channel Strategy
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