An omni-channel journey isn’t linear — it’s fluid. Customers might start on social media, continue on your
website, and complete a purchase in-store. Mapping this journey helps improve every touchpoint.
1. Introduction to Omni-Channel Retail
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2. Integrating Online & Offline Sales Channels
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3. Using Technology for Integration
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4. Customer Journey Mapping Across Channels
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5. Data Integration & Unified Analytics
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6. Marketing for Omni-Channel Retail
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7. Capstone — Create an Omni-Channel Strategy
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