Marketing Analytics & Data-Driven Decisions

Breadcrumb Abstract Shape
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

Course Description

Data is the new fuel of marketing success. This course equips you with the skills to collect, interpret, and act on marketing data to make smarter, faster, and more profitable decisions.
You’ll learn how to use analytics tools, dashboards, and KPIs to evaluate campaigns, optimize budgets, and predict outcomes — turning numbers into real business growth.

Material Includes

  • Data Collection and Tracking Tools
  • Customer Behavior & Segmentation
  • Attribution Models and ROI Analysis
  • Data Visualization & Reporting

Course Content

1. Introduction to Marketing Analytics

  • 1. Introduction to Marketing Analytics
  • Key Concepts
  • Example
  • Takeaway for learner

2. Key Metrics and Performance Indicators

3. Metrics That Matter

4. Customer Behavior & Segmentation

5. Predictive Analysis & Forecasting

6. Data Visualization & Reporting

7. Capstone — Campaign Analytics Report

Tags

The course includes:

  • price:
    ₨6,000.00
  • Duration: 27 hours 20 minutes
  • Lessons:27
  • Level:Intermediate
₨6,000.00

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